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Huggies commissioned a series of eighteen inspirational baby showers, each executed by a different designer. The showers included decorating ideas, recipes, elaborate diaper cakes (of course!) and downloadable printables. I was lucky enough to work on the printable portion of the "Woodland Creatures" theme, designing and illustrating the invitations, masks, origami, felt pins and more. The photoshoot is available here and the downloadable printables here. And for more on the Woodland Creature origami, see here!
Update:
The Baby Shower Planner went on to win "Best Overall Brand Presence on Pinterest" at the Shorty Industry Awards! (P.S. Recognize that voice on the brand film? If not—it's me.)
Art Direction: Tereasa Surratt & Amy Gozalka
Photographer: Tyllie Barbosa