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My first take at the Ogilvy Red Papers was as an illustrator. For the 4th edition, I switched to designer.
In Mainstream Green, Ogilvy and Ogilvy Earth break down the "Green Gap"—referring to folks with "green" intentions who aren't committing to the lifestyle—and discuss how marketing can influence their behavior. Knowing we'd need an illustrator with a strong grasp of information graphic design, I commissioned Always With Honor to create these clever spot illustrations and infographics.
See the whole book here.
Authors: Graceann Bennett & Freya Williams
Creative Directon: Gabe Usadel
Illustration: Always With Honor