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The ACT came to us looking for a way to communicate that their brand is more than sweaty No. 2 pencils and a nerve-wracking test. It's a useful tool to inform your career path, whether or not that plan includes college. With this in mind, we developed the "improve yourself" campaign.
Creative Direction: Dave Hanneken
Fellow Art Director: William Golden
Copywriter: Jason Halverson
Photography: Franco Vogt