The “Eat Special, Feel Special” campaign, draws a clear visual connection between the product and the benefit, depicting an energetic portrait of splashing cereal & milk mirrored by buoyant, healthy women. The addition of hot pink to the brand red gives Special K a fresh new kick, making an older brand feel more modern.
Client: Special K
Designer: Allie Armstrong
Art Director: Isabela Ferreira
Copywriter: Natalie Taylor
Creative Director: Nancy Hannon
Agency: Leo Burnett