McDonald's was looking to reignite the "i'm lovin' it" campaign by introducing a new platform that puts more focus on lovin'. The new designs use playful illustrations to reflect some of the most famous and loved iconic menu items, like Big Mac, Quarter Pounder and Fries.

Client: McDonald's
Designers: Dan Forbes, Allie Armstrong, Kyle Poff, Natalia Kowaleczko
Illustrations: Kyle Poff
Production Design: Gina Rossi
Design Director: Brian Loehr
Executive Design Director: Alisa Wolfson
Agency: Leo Burnett Department of Design