The Icebox Derby is an initiative sponsored by ComEd aimed at closing the gender gap STEM fields.
Over the course of several weeks, female Engineers at ComEd team up with young women ages 13-19 to turn old refrigerators into race cars. The program culminates in a derby race around the Field Museum.
We helped the girls to name, brand and promote their teams on social media so they can show off their progress and garner support from fans online.
Agency: Leo Burnett
Executive Creative Director: Dan Chodrow
Creative Director: Gary Fox-Robertson
Digital Creative Director: Nuno Ferreira
Art Directors: Mark Capola, Yi Ma
Designers: Brendan Mahn, Natalia Kowaleczko, Allie Armstrong
Awards: Chicago Silver Addy